Press and activation stills for Diet Coke x Devil Wears Prada 2, produced by Oranges & Lemons for Ogilvy UK. Shot across two central London locations in a single day for a press and promotional campaign tied to the film release activation.
The work centred on a staged delivery concept in which a model moved through central London hand-delivering limited edition Diet Coke x Devil Wears Prada 2 cans. The imagery needed to operate across both documentation of the activation and campaign usage for press, digital and social channels.
The production required maintaining consistency across multiple environments and setups within a compressed shoot day, balancing controlled framing with shifting street conditions. The focus was on delivering clear, usable imagery that could function across both editorial and commercial outputs.
A single talent and controlled wardrobe continuity were used across both locations to ensure cohesion across the final set. The resulting imagery was designed to sit equally as activation documentation and as standalone campaign assets.
Client: Diet Coke
Agency: Ogilvy UK
Production: Oranges & Lemons