Campaign photography for Lucozade's Grafruitti launch, commissioned
through Invention, a WPP Media agency, to document a live consumer
flashmob activation on George's Street, Dublin.
The brief called for high-quality, narrative-driven stills telling the story
of the event across its key moments: the queue, the arrival, the crowd
reaction, and the first taste. Shot in a direct flash paparazzi style to
drive talkability and support the wider "Taste to Believe" campaign.
Client: Lucozade
Agency: Invention (WPP Media)