Behind-the-scenes and activation stills from Paddy Power's oversized hot air balloon stunt featuring Peter Crouch in California.
Produced by Oranges & Lemons, the project centred on a custom-built hot air balloon designed to resemble a pair of Paddy Power pants. Shot across multiple locations in California, the work covered the activation from setup and launch through to flights around the Hollywood Hills.
The final set combines portraits, behind-the-scenes moments and documentation of the stunt itself for press, digital and social use.
Client: Paddy Power
Production: Oranges & Lemons